There’s nothing quite like the feeling of wrapping yourself in a soft, plush towel after a shower — the kind that feels warm, comforting, and indulgent against your skin. Yet not all towels are created equal. Many lose their softness after just a few washes or fail to absorb properly, leaving you wondering why they never feel quite like the ones you find in luxury hotels and spas.
At Down To Basics™, we’ve spent decades perfecting the art of creating luxury bath towels that strike the perfect balance of softness, absorbency, and longevity. Every towel we make is designed to deliver a sensory experience — one that combines craftsmanship, quality, and comfort in every fiber.
It all begins with the finest materials. We use only long-staple cottons — such as Egyptian and Turkish cotton — known for their exceptionally smooth and durable fibers. These premium cottons produce towels that are naturally softer, stronger, and more absorbent than conventional short-staple cotton. Long-staple cotton also resists pilling and fraying, ensuring that your towels stay beautiful and functional for years. Whether you prefer Egyptian cotton towels for their velvety texture or Turkish cotton towels for their quick-drying absorbency, you’re investing in lasting comfort rather than a fleeting luxury.
The secret to that signature plush feel is found in the towel’s weight and weave. The density of a towel is measured in GSM — grams per square meter — and determines how thick or absorbent it feels. Lightweight towels are fast-drying but tend to feel thin, while heavier towels offer more softness and luxury. Our Down To Basics™ spa-quality towels fall right in the middle, dense enough to feel substantial yet light enough to dry efficiently. Their longer, more open loops trap air to create that cloudlike texture we’re known for.
True softness doesn’t come from chemical treatments — it comes from the natural integrity of the fiber itself. Many mass-produced towels are coated with softening agents that feel good initially but wash away quickly, leaving the fabric stiff and less absorbent. Down To Basics™ towels are different. Their softness is inherent and actually improves with every wash as the cotton fibers relax and expand. The result is ultra-soft towels that grow more luxurious over time — the opposite of disposable, store-bought varieties.
Our oversized bath towels and luxury towel sets are designed to turn daily routines into moments of calm. Every detail, from the refined stitching to the balanced weight and timeless palette, is chosen to elevate your home. Because luxury shouldn’t be reserved for special occasions — it should live in the small moments that bring you joy, like the warmth after a shower or the quiet comfort of an evening bath.
At Down To Basics™, we believe that softness isn’t just about texture — it’s about how something makes you feel. It’s the subtle comfort that welcomes you after a long day, the detail that transforms your bathroom into a private retreat. Our plush bath towels, bamboo bath towels, and organic cotton collections are crafted to deliver that feeling every single day.
Because when something as simple as a towel can bring that much comfort, it’s not just part of your routine — it’s part of your well-being. And that’s softness, redefined.