About Us

Since 1991, the Down to Basics team has been providing the best in down comforters, pillows, linens and gifts to customers around the world. We believe a good night’s sleep is a BASIC necessity to one’s health and well-being.

Our mission is simple: to provide the best quality products for your money and service to match. We take great pride in our patented products and our company.

In addition to our boutique in Red Bank, New Jersey, Down to Basics products can also be found in high-end specialty shops such as Scottsdale Bedrooms in Scottsdale, AZ, Sallie Home in St Louis, Leron Linens in NYC, and Home Boutique of Greenwich in Greenwich, CT.  We are also the preferred comforter and pillow at 5-star spas and hotels such as The Mercer in NYC, The Breakers in Palm Beach, Miraval in Tucson, AZ and Austin, TX, Andre’ Balazs’ Chiltern Firehouse Hotel in London, The Charles Hotel in Cambridge, MA, Sunnyside Resort in Tahoe City, CA, Blue Bay Inn in Atlantic Highlands, NJ, and growing. If you are a 5-star resort, please see The Hotel Program page.


What We Offer

Don't be fooled by the competition. There are comforters, and then there is the best sleep of your life. We are worth every penny! Let us show you.

Exceptional Quality

Best value for your $


Made in the EU of the highest quality shell fabrics from Germany. 

Perfect Service

We will get it right

Easy Exchanges

No problem

Our Mission & Vision

Our mission is to provide the best quality comforter and products for your best night sleep ever. We promise to work for your business until we get it right. We want you to return in 10 years when you desire new bedding. We can handle all your bed and bath needs. Come into our new Rumson boutique opening soon or call us for a consultation.
Number of nights you think about sleep each year
Avg. # of hours each adult sleeps yearly
Avg. # of hours each adult should sleep
Lifespan with good sleep
Avg. Lifespan w/o good sleep

  We have been at this for over 30 years. We know how to sleep.

Down To Basics is founded by Susan Fowler
First retail boutique is opened in Red Bank, New Jersey
The Down To Basics Diagon® Comforter is patented
Second retail boutique opened in Boston, Massachusetts
The first 5-star resort, Miraval, purchases the Diagon Comforter for all its suites in Arizona.
Diagon® Comforter patent renewed
Kerry Bray purchases DTB from Susan Fowler to take the company into the next 30 years
DTB partners with the Jon Bon Jovi Soul Foundation